10 Ways Google Trends Can Improve Your Keyword Research

 Successful keyword research is key to forming a working SEO strategy no matter what sort of business it’s being used for. After all, your content is going to be based on certain keywords that the target audience uses in their search queries over the search engine. Among all provided keyword research tools, Google Trends reigns supreme. It’s a free tool made available by the technology giant, i.e., Google, that lets you know the volume and popularity of a keyword across different Google search categories that include Google’s main SERP, Google News, and YouTube. Being available free of charge isn’t the only advantage of Google Trends, as it can even be used solely as a keyword research tool, refining your keyword research process.

1. Helps You Identify Keyword Cluster

Google Trends can help you assess what all keywords are related to your primary or focus keyword. This way you would be able to form a keyword cluster in almost no time that will be targeted on a single page of your website. Through keyword clustering, you would be able to create pillar pages as well; that’s a key element of a content strategy.

2. Helps You Know What’s Trendy

Think how advantageous it would be for you to find out what’s trendy right now based on your niche. Google Trends lets you do exactly that. For instance, you might be a blogger covering the niche of health and lifestyle, and a new finding or therapy comes out related to boosting immunity. By creating content around the keywords related to this discovery, you can cash in on the vast opportunities that come with it.

3. You Can Find Regional Relevance Of A Keyword

Google Trends has a feature that allows you to geographically assess a keyword status to see whether it’s feasible for you to target in SEO strategy or not. This geographical potential isn’t limited to just showing results related to nations across the globe only, as you can even see users’ interests by subregions as well. Through this, you can make relevant changes in your SEO strategy to target a particular region within a province to get better results in the long run.

4. Discover Breakout Keywords

For Google Trends, breakout keywords refer to search queries whose popularity has increased more than 5,000% over a while. Google denotes this meteoric rise as a breakout instead of denoting it via a % sign. Typically, breakout keywords aren’t competitive, meaning there’s more probability of you ranking higher if you use them in your content.

5. Make Keyword Comparison Easier

Another great feature that you get in Google Trends is keyword comparison. Through it, you can simultaneously compare multiple queries, that too across different geographical regions at the same time, to assess which one’s more suitable for you at the moment. Using it, you can see how different terms’ relative popularity has changed over time to better understand your audience’s behavior.

6. Aid You Recognize Seasonal Trends

You can also use Google Trends to identify seasonal trends based on the volume of different search queries. This serves as the basis for carving out an effective SEO strategy that is sure enough to provide you with working results. In a typical case, searches for roses peak around Valentine’s week, but the trends start forming early in January itself.

7. Helps Identify New Ideas

Keyword research is an extensive process and isn’t limited to just having a set of primary and secondary keywords. It also includes identifying the common phrases that your target audience uses in their search queries. For it, you need an idea about what’s related to your main keywords that you might be missing out on. Google Trends has its "related topics" section that gives you a whole list of ideas that are related to the query that you had searched for.

8. Discover Keywords Across Google's Search Categories

Google isn’t just a search engine; it’s a vast sphere consisting of a whole lot of sections, including images, news, videos, and shopping, among others. This way you can choose which category you want your searched term to associate with to get relevant results to ease your keyword search process.

9. Helps Identify Competitors’ Keyword Performance

Google Trends also facilitates competitor analysis, a common aspect of the search engine optimization marketing services that SEO companies provide. Using it, you can get information about the keywords and phrases your competitors are targeting that you might be missing out on. You can capitalize on this acquired keyword-based information to enhance your SEO strategy.

10. Track A Keyword’s Status Over A Custom Time Range

Using Google Trends, you can track a keyword’s status and its performance all the way back to 2004. For more precision, Google even allows you to set a custom time range that would form the basis for coming up with a more refined keyword list. See the trends and develop a working SEO strategy for yourself.

Final Thoughts

Assume keyword research as a process of handpicking bricks that would lay the foundation of your successful SEO campaign. Without having relevant keyword data, you can’t develop an effective SEO strategy. Google Trends simplifies the keyword research process by providing you with data that is both reliable and relevant to your niche. If unsure about using it, contact DexDel, a leading SEO agency providing effective online marketing services at reasonable prices.